Friday, 22 September 2017
What Is SEO / Search Engine Optimization?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines
What goes into SEO?
To understand what SEO really means, let's break that sentence down and look at the parts:
1. Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
2. Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
3. Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
Building an SEO-friendly site
Once you're ready to start walking that SEO walk, it's time to apply those SEO techniques to a site, whether it's brand new or an old one you're improving.
These pages will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal links.
A site isn't really a site until you have content. But SEO for content has enough specific variables that we've given it its own section. start here if you're curious about keyword research, how to write SEO-friendly copy, and the kind of markup that helps search engines understand just what your content is really about.
On-site topics
You've already learned a lot about on-site topics by delving into content and related markup. Now it's time to get technical with information about robots txt.
Link-related topics
Dig deep into everything you ever needed to know about links from another text to redirection. Read this series of pages to understand how and when to use no follow and whether guest blogging is actually dead. If you're more into the link building side of things (working to improve the rankings on your site by earning links), go straight to the beginners guide to link the buildings.
Other optimization
Congratulations! You've mastered the ins and outs of daily SEO and are now ready for some advanced topics. Make sure all that traffic has the easiest time possible converting with conversion rate optimization(CRO), then go micro level with local SEO or take that site global with international SEO
